Are you struggling with content ideas for your newsletter? Wondering what worked and didn’t work in 2015 so that you throw out what didn’t work and make room for what works in 2016?
Look no further than last year’s email stats!
A simple export and comparison of numbers will reveal many things if you know where to look. Before you can put this into action however, you need to know the following about your email newsletters from 2015 to be able to compare the data that follows. You can look that up and input it into the blank spreadsheet I’ve included here:
http://www.risemediadesign.com/wp-content/uploads/2016/01/Newsletter-Stat-Tracking.xlsx
THE DATA YOU NEED FOR THIS TO WORK:
1a. Dates you sent the newsletter
1b. Day of the week you sent it
1c. The time of day you sent it
2a. Subject Line
2b. Theme of subject line – ie sales, info, blog, offer, promo, invite, question, etc.
3. Open Rate
4. # Emails Actually Sent
5. Click Thru Percentage and
5b. Actual Click-Thrus
6. Opt-Outs
7. Main Call-to-Action and or ideal outcome/goal of email
8. Secondary Call-to-Action and or ideal outcome/goal of email
9. Tertiary Call-to-Action and or ideal outcome/goal of email
