💓💓 WHAT I CARE ABOUT…
At the end of the day, if I’m not being inspired or inspiring others, I’m bored! Seeing other people’s aha light bulb moments is what lights me up! Seeing my clients shift into the spotlight to amplify their visibility, credibility, community and impact with content strategy that supports their lead generation goals makes my heart sing and goosebumps come out to dance!
💓💓 WHAT I DO…
Content Strategy is #1 but along with that, support, inspiration & love – all bottled up inside a container to support you through your next marketing up-level!
I help you figure out how to use your content as a sales tool to support your growth and revenue goals – systematically. It’s important to understand how to use, re-purpose and create content that positions you as the expert that you are, without feeling spammy about it to give your marketing efforts the momentum that you’re looking for.
Although I call myself a content & community engagement strategist and consult with my clients, I do end up coaching my clients through fear, mindset, tech, logistics, user experiences, best practices, social media etiquette and into owning their value and messages confidently while they navigate the constantly changing evolution of technology along the way.
Entrepreneurship is isolating. I enjoy being a sounding board, an idea generator and a problem solver for my clients when it comes to tackling your marketing goals.
I will be one of your biggest cheerleaders, confidante and supporter. I want to see you succeed and make the impact you were destined to create!
💓💓 HOW I DO IT…MY BACKGROUND
I’ve been in the content marketing and publishing industry for 21 years!
For the longest time I wanted to become a publisher – so I worked every role I could to learn as much as I could. In between I started so many entrepreneurial projects including an online cycling team, a women’s cycling team, a web design company and more! As a writer I ended up pitching and publishing over 200 articles for online and print publications.
Before I ventured out on my latest and most current role I was a digital media director at a publishing house responsible for Tosca Reno’s Eat-Clean Diet series, Oxygen Women’s magazine and Clean Eating magazine amongst other titles. I was responsible for strategizing and managing over 21 social media pages, 14 websites, ongoing redesigns and 400 email campaigns annually with a small team. In less than two years my timeless strategies helped create communities of over 60,000 members not just onto email lists, but Facebook and Twitter communities too. It didn’t matter the platform – my ‘feel good’ content strategies were (and are) timeless and adaptable.