What I’m about to share with you is essentially a really simple idea but I see so many business owners making this mistake.
[Tweet “Ask, Provide, Guide! 3 Parts to a Successful #Facebook Post”] – ideally, give them a reason to read your post, and then follow-up with a link or guide them to more information. I like to approach this and think about using 3 basic steps when I compose my Facebook blog post.
1. ASK
2. PROVIDE
3. GUIDE
Now, the GUIDE part is easy. It can be as simple as “Go HERE (INSERT LINK) FOR MORE INFORMATION AND FIND OUT WHY…”. I also work backwards in my process, so this is where I always start. Why am I posting today? What am I trying to guide them to? Is it my blog post, a photo gallery, a product page? Okay…Part one done!
Then I review the page or link I’m going to be sending them there, and I write up one sentence that describes a tip or something interesting on that page. I turn that into a question for the ASK part of the post. “did you that that….” or “have you ever wondered about…” or “do you suffer from…”.
Then, I PROVIDE them with a taste of what the link is all about or why they want to read more if they want to learn the answer to the above question. Perhaps I share a statistic with them…”45% of people suffer from…” or “3 ways to combat…” or a statement: “You’re not alone…” or “We were curious about this and decided to investigate this topic further…”.
WHY do I do this?
Well, I want to offer value, I want to give people a reason to engage with me further, I want to support my community and provide them with tools they need so they are empowered to learn even more! And, so I provide them with a reason. A reason to engage, a reason to click that link to find out more and I make it easy for them. And that’s it folks! Simple!
